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Welcome To MadhurMillan was acquired by a group of business tycoons all over India in September 2012. Demographic and social factors have played a determining role in the growth of the online matrimonial space in India. In the widely diversified social landscape of India, this has translated into a highly fragmented market. The sizeable opportunity in this space is still restricted largely to arranged marriages with parental consent. Given the challenges, has successfully managed to establish a leadership position among select communities in north and west India. While focusing on gaining market share, there is emphasis on maximizing the flow of paid customers to its social network. The website has a revenue model which is free to list, search and express interest, but pay to get contact information. fact that has received overwhelming response from consumers. The company has invested significantly in analytics driven enhanced customer experience. It continuously analyses onl..
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